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Daily CX updates for the Oracle EMEA CX partner community

Factors Driving SaaS Commerce Growth in 2016

Richard Lefebvre
CX Partners programs Director

Retailers and ecommerce
leaders know customers now have more options as to where, when, and how they
interact with brands. In 2016, businesses know they can't be sedentary with
their marketing and ecommerce operations:

  • 27% of
    companies say technology bottlenecks slow implementation of website
    updates and revenue-generating campaigns.
  • Ecommerce
    operations are more complex than ever. Retailers often operate in an
    average of seven languages and in more than 100 geographies.
  • Digital
    competition has also increased, with tens of millions of retail websites
    globally, growing every year.
  • 47% of
    companies have difficulty delivering an integrated experience.
Read the full article here

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