Retailers and ecommerce
leaders know customers now have more options as to where, when, and how they
interact with brands. In 2016, businesses know they can't be sedentary with
their marketing and ecommerce operations:
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- 27% of
companies say technology bottlenecks slow implementation of website
updates and revenue-generating campaigns.
operations are more complex than ever. Retailers often operate in an
average of seven languages and in more than 100 geographies.
competition has also increased, with tens of millions of retail websites
globally, growing every year.
- 47% of
companies have difficulty delivering an integrated experience.