Companies in Europe Understand Financial Impact of Poor Customer Experiences, Yet Struggle to Develop Successful Strategies, Oracle Survey Finds
Oracle today launched research revealing that while many businesses are aware of the importance of customer service to their profitability, few have put in place formal customer experience initiatives.
The report, “Global Insights on Succeeding in the Customer Experience Era”, surveyed 1,342 senior-level executives – from 18 countries in North America, Latin America, Europe and Asia Pacific – to assess the financial impact of not keeping pace with rapidly evolving customer expectations, the challenges that businesses face in delivering great customer experiences, the types of programs that are most effective and priority investment areas needed to improve the overall experience.
European survey respondents came from France, Germany, Italy, the Netherlands, Spain and the United Kingdom.
To access the full report – which delves extensively into the obstacles organizations face and the programs they are putting in place to deliver excellent customer experiences – visit here.