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Daily CX updates for the Oracle EMEA CX partner community

Dr Pepper turns Social and Data Cloud into sales ROI

Richard Lefebvre
CX Partners programs Director

Dr Pepper Snapple Group knows Dr Pepper
drinkers are passionate. They also found that fans of the brand’s social
channels buy more and buy more often. The company’s campaigns using Oracle
Social and Data Clouds produced sparkling results including 15M new FB
followers, a 300% ROI, and a 1.5% bump in sales. Find details in this
CGT article or
this
case study on o.com.

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