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Daily CX updates for the Oracle EMEA CX partner community

DigitasLBi and Oracle launch dedicated solutions group; a new agency and alliance model for clients globally

Richard Lefebvre
CX Partners programs Director

London—09
August 2016. 
DigitasLBi, a global
marketing and technology agency, and
Oracle have joined forces to
launch DigitasLBi’s OSG (Oracle Solutions Group) – a dedicated Oracle Digital
practice within the agency that provides a one-stop shop for creative and
technology consultancy and implementation.

OSG clients
can benefit from having access to the expertise of DigitasLBi, Oracle and
Spindrift, DigitasLBi’s implementation experts for Oracle technology, through a
single team in one of the first collaborations of its kind between leaders in
cloud technology and a digital creative consultancy. This unified approach can
significantly simplify digital transformation and enable brands to create
innovative, data-driven digital experiences for their customers.

“Today’s
brands are challenged to identify, understand and engage with current and
prospective customers through a range of platform-based digital solutions often
provided by multiple vendors,” said Alan Davies, Chief Strategy Officer,
DigitasLBi. “OSG is launching to help clients overcome these challenges in a
simpler way – by bringing together leaders in creative, digital technology and
service delivery, in one team.” 

Built on the
Oracle Cloud, DigitasLBi’s OSG is an exceptional solution for clients
who want to have a single view of their customers’ digital portrait across all
channels and be able to act on it. DigitasLBi and Oracle will work together to
design, develop and implement industry focused solutions that meet the changing
needs of consumers.

“OSG enables
customer centricity by joining up data, media and platform in a single agency.
This is a progressive move away from the traditional CRM, Ad Tech and marketing
technology delivery managed by many agencies working on different parts of the
conversion funnel,” adds Ian Osborne, CEO and Co-Founder, Spindrift.

“Digital
innovation is in DigitasLBi’s DNA,” stated Neil Sholay, Vice President of
Oracle Digital in EMEA. “By creating a dedicated Oracle Cloud
centre-of-excellence and working together, OSG and Oracle are shaping the next
generation of digital experiences.”

OSG will be led by Spindrift’s CEO Ian Osborne
and DigitasLBi’s Global Head of Alliances Trevor Smyth and is now operational
in the UK, USA, Middle East and APAC, with delivery centres in Berlin, Boston,
Chicago, London, Milan, New York City, Paris and Utrecht.

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