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Daily CX updates for the Oracle EMEA CX partner community

“Digital Disruption: It’s Not What You Think” by Oracle’s Rob Preston

Richard Lefebvre
CX Partners programs Director
A Guest Post by Oracle’s Rob Preston, Editorial Director, Content Central (pictured left)

TechTarget’s Tom Goodwin uses Uber, Facebook,
Alibaba, and Airbnb as examples of players with new tech-savvy business
models that are disrupting their industries. Goodwin believes that our
economic future lies in controlling the software interfaces that connect
goods and services with the customer. In his mind, it’s all about the
digital customer interface and things such as costly brick and mortar,
physical goods, and intangible services are old school and irrelevant.

But Oracle’s Rob Preston contends (in a recent Forbes OracleVoice article)
that digital disruption is much more than the customer interface. “It’s
also about modernizing manufacturing and financial processes,
overhauling entire supply chains, bringing more intelligence to
marketing and sales strategies, making it easier for people and teams to
collaborate, and rethinking talent recruitment and management,” he
says. contends that digital disruption  runs much deeper than the
customer interface.

Preston states that this disruption caused by cloud, mobile, data
analytics, and social might not be as exciting as that caused by the
likes of Uber and Airbnb, but it’s just as profound. Preston does a nice
job of weaving in examples, industries, and insights into the article to make his case.

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