The growing desire to seek
competitive advantage from the use of data and the challenge of managing an
increasingly complex and heterogeneous data landscape have created the right conditions
for data-as-a-service (DaaS) to emerge.
The debate over what format DaaS
should take, who is positioned to provide it, and how it will evolve into a
component of the as-a-service category is only just beginning. The ongoing
consumerization of IT – an overarching trend affecting every aspect of IT use
in the enterprise – is shifting user expectations; it represents the enablement
of regular, non-expert users to effectively take control of often highly
complex and traditionally inaccessible IT tools.
DaaS is no exception to this trend
and is a critical underlying capability that allows business users to focus on business outcomes
rather than attempting to master IT.
In order to understand how DaaS will
fundamentally change the CX world, read the Ovum report here