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Daily CX updates for the Oracle EMEA CX partner community

Boost Sales Productivity and Lead Generation with Oracle Cloud Adapters for Sales Cloud and Eloqua

Richard Lefebvre
CX Partners programs Director

With the mission to drive sales results, and sell
anywhere and anytime, many organizations are adopting Oracle Sales Cloud, a key
component of Oracle Customer Experience Solution.  The deal velocity
increases along with the productivity of the sales teams with modern selling
tools using Oracle Sales Cloud.

For customers to confidently and conveniently convert
more pipelines into error free quotes, and progress them into orders in the
back office, as well as to collaborate more with other applications in the
Customer Experience stack via rich set of integrations, Oracle Cloud Adapter for Oracle Sales Cloud is
being introduced.



Oracle Eloqua, Oracle's leading Cross-Channel Marketing Solution, enables
marketers to plan and execute automated marketing campaigns.  Integration
between Oracle Eloqua Marketing Cloud and any SaaS or on-premise CRM
application is enabled by the new Oracle Cloud
Adapter for Oracle Eloqua Cloud Service
, driving faster progression
of marketing leads to sales opportunities, and unified customer data
management. 

These all new cloud adapters for SaaS applications -
Oracle Sales Cloud Adapter and Oracle Eloqua Cloud Adapter provide rich and
intuitive design time capabilities as well as run time efficiency.  
Oracle is extending its Cloud to on-premise integration solution portfolio by
releasing these cloud adapters on its premier integration platform Oracle SOA Suite
12c.

The Sales organizations will also benefit from their
investment in the Oracle Sales Cloud application in various other integrated
business processes by leveraging the Oracle Sales Cloud Adapter, such as:

  • Closed Loop Analysis for
    Marketing campaigns:  The integrated marketing with Eloqua for
    progression of leads can be extended to analysis of marketing campaigns
    and responses. 
  • Sales and Service
    co-ordination:  The customer information can shared across with
    service teams, as well as visibility to the service requests can be
    provided to the sales teams for better account management.
  • Lead to Order:  The
    leads/opportunities can be progressed to orders in the back office order
    management systems (viz. E-Business Suite, SAP).

 You can access the datasheets, documentation,
and more information on this website.

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