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Daily CX updates for the Oracle EMEA CX partner community

Appical (NL) connects Sales and Marketing

Richard Lefebvre
CX Partners programs Director

Appical leverages both Sales Cloud and Marketing Cloud to connect the lead to sale process.

“We chose Oracle because we needed a proper tool to help us grow out of the scale-up phase and become successful internationally. Thanks to Oracle Sales Cloud and Oracle Marketing Cloud, we have now greatly improved our inbound marketing and sales process.”

— Peter Straatsma, VP Sales, Appical

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