Daily CX updates for the Oracle EMEA CX partner community

Al Mazroui ICAS achieves faster quoting process with Oracle Sales Cloud and CPQ Cloud

Richard Lefebvre
CX Partners programs Director

Al Mazroui
ICAS manufactures cables and accessories, telecommunication and home automation
products. The company needed more efficient processes to serve a growing sales
org and more complex /product business requirements. 

they wanted a faster quoting process within a real-time-capable, flexible,
configurable, and scalable system. Currently, six divisions use Oracle CPQ and
Sales Clouds and they plan to expand.

with Oracle Sales Cloud and CPQ Cloud, Al Mazroui ICAS managed
to Reduce time to quote from 30 to 5 minutes.

“It helps us make a better pipeline for forecasting, better sales team
management, and most importantly a proper follow up system.” --Habib A.
Ghaddar, Division Manager, Al Mazroui - ICAS

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