Daily CX updates for the Oracle EMEA CX partner community

Aditya Birla Online Fashion success story with Oracle Service Cloud and Wipro

Richard Lefebvre
CX Partners programs Director

Aditya Birla online fashion reduces Call-to-Order ratio by 33%,
achieves 20% less call handling time than industry average, and improves
service (Partner: Wipro)

Birla Online Fashion Pvt., Ltd. (abof), a division of the Aditya Birla Group,
is an online fashion company that sells men’s and women’s apparel, footwear,
and accessories from more than 70 top international brands. It also allows
customers to seamlessly shop on their website via a wide range of desktop and
mobile devices.

about how they leverage on Oracle Service Cloud with the help of Oracle Diamond
Partner, Wipro Limited to reduce call-to-order ratio and Call Handling Time for
their agents here.

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