Daily CX updates for the Oracle EMEA CX partner community

4 principles to succeed in the next era of Commerce

Richard Lefebvre
CX Partners programs Director

In this article, Samantha Hausler – Oracle content strategist - discusses 4 key principles to succeed in the next era of commerce.

Constant changes in technology have created a new buyer journey and new ways for customers to engage with brands – and, commerce businesses need to realize what it now means to interact with them. Goldberg believes there are four principles fundamental to succeed in the next generation of commerce: Trust, Social Proof, Absolute Value, and Transparency.

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