Why Today's Enterprise Social Strategies Won't Work Tomorrow

Rapid change in technology, as exemplified by Moore’s Law, is a given. Even at that, the pace of change for enterprise social technology has been remarkable.

Personally, I embrace change. I started my career on the marketing side, then fell in love with the start-up world. Two years ago Oracle acquired my startup company Vitrue, a leading SaaS platform for social marketing.

Since then, the environment around enterprise social software has exploded in a fury of innovation, acquisition and integration. As evidence, check out the chart below, which shows all of the new features and capabilities that have been added to Oracle Social Cloud in that timeframe.

I offer that brief bit of history to bring context to a lesson I believe CMOs and CIOs should take to heart: yesterday’s enterprise social strategy won’t work today, and today’s won’t work tomorrow. Why? Well, let’s examine a few core principles of the social environment. To Be Continued....

Read the rest of this very interesting article about the history and future of social selling by Reggie Bradford, Senior Vice President, Oracle Product Development here!

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