Why CEOs Must Become Customer-Experience Evangelists
By Richard Lefebvre-Oracle on Sep 27, 2013
Oracle President Mark Hurd was recently invited to join the LinkedIn Influencers network. This week, he published his latest blog, “Why CEOs Must Become Customer-Experience Evangelists.”
In this new article, Mark writes, “CEOs have to make it their mission to completely re-architect how they think about the core applications that run their core business processes, from purchasing all the way out to CX. Because the demographics of business have been turned upside down: instead of business technology defining the rules of engagement, today’s marketplace is dictated by consumers wielding powerful new technologies and wildly new buying habits that are being absorbed by all age groups. Plus, it’s happening across the globe".