What You Should Look for in a Social Listening Tool

When shopping for a social listening tool, what are the features and functions you should look for? First piece of advice: Beware of incomplete solutions.

Read today’s guest post is from Oracle VP eCommerce and Social, CX Applications Business Group Bill Hobbib, offering up some clarity in a space increasingly crowded with vendors, both large and small, about what features and functions you should look for when shopping for a social listening tool. 

 

 

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