What You Should Look for in a Social Listening Tool
By Richard Lefebvre-Oracle on Mar 24, 2014
When shopping for a social listening tool, what are the features and functions you should look for? First piece of advice: Beware of incomplete solutions.
Read today’s guest post is from Oracle VP eCommerce and Social, CX Applications Business Group Bill Hobbib, offering up some clarity in a space increasingly crowded with vendors, both large and small, about what features and functions you should look for when shopping for a social listening tool.