Webcast: Mining Social Data for Insights

According to Digiday, “48% of digital marketing executives surveyed said they focused ‘relentlessly’ on building customer insights, and yet, few are executing those strategies in meaningful ways.” A mind-boggling amount of data is being created every second, increasingly coming from social properties.

By 2020, Gartner predicts, data volumes will grow to 20x of today’s volumes. Social media provide a vast wealth of data that is both personal and insightful and can tell you a lot about your brand—but even more about your customers.

Before this data becomes overwhelming for your organization, come to this session to hear top tips from social media analysts to find out which data matters and how to use it across functions to uncover new opportunities for your business.

  • Date:Thu, Apr 24, 2014
  • Time:02:00 PM EDT
  • Duration:1 hour
  • Host(s):Oracle Social Cloud
  • Details and registration: here


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