The X Factor: The Convergence of Customer Experience and Web Experience Management

Within a crowded marketplace, organizations are turning their sights to drive sales and brand recognition through one key relationship — the customer. Under the umbrella of customer experience (CX) there is a growing fever and host of initiatives, theories and ideas of how to improve it across channels — but at the root of it all, there is one place where customer experience must reign supreme. It’s online. However, what we learn online can and should also drive your CX offline.

Read the entire article by Steven Woods, GVP of Software Development at Oracle, here

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