The Modern Marketer’s Guide to Connected Customer Journeys
By Richard Lefebvre-Oracle on Aug 25, 2014
Organizations are striving to deliver consistent experiences but very few feel they are there yet.
It’s a simple consideration for marketers, really. Not only does industry data continue to support that customers demand personalized experiences when engaging with brands, but if you think about your own consumer driven shopping experiences, you, too, expect that stellar experience at every touch point. And when you don’t get it, that brand has potentially alienated the experience, as well as their shot at engaging with you in more meaningful ways.
Oracle Marketing Cloud partnered with marketingfinder.co.uk to conduct a survey exploring how marketers are adapting to this new age of the customer and the challenges they face.
Less than half (40%) of marketers in the study were able to track the customer journey across channels. These findings, as well as other data points showcasing marketers’ challenges, are explored in our latest eBook, “The Modern Marketer's Guide to Connected Customer Journeys.”
Read the entire article and order your copy of the full report here