The Hidden Powers of Social Customer Service
By Richard Lefebvre on Aug 13, 2013
Historically, marketing organizations have taken the lead in driving organizational social strategy. But JP Saunders (Vice President of Product Strategy for Oracle Customer Experience) tells us why customer service interactions must be at the heart of any social initiative for organizations to deliver on their brand promise and grow both top- and bottom-line results.
Read the full article, featuring JP Saunders's interview here