The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014
By Richard Lefebvre-Oracle on Feb 06, 2014
Forrester reports that the lead-to-revenue process has the power to transform marketing by driving engagement with multichannel, personalized, and customer-centric marketing strategies. Forrester’s 75-criteria evaluation of lead-to-revenue management (L2RM) platform vendors identified, researched, analyzed, and scored the most significant solution providers and detailed the findings.
Here’s what Forrester had to say about the Oracle Eloqua product: “It’s not surprising that Eloqua leads in features and functions. The company’s products have been in the field the longest (since the early 2000s) and have been deployed by many larger enterprises with complex marketing program requirements.”