TalkTalk Business Succeeds with Engaging Conversations on an Eloqua platform
By Richard Lefebvre-Oracle on Nov 04, 2013
- Nurturing multiple sales channels with very diverse customers.
- Generating leads qualified to a very high standard.
- Engaging a fatigued and apathetic target audience.
- Positioning the brand as industry thought leaders.
- “What’s Your Business Grade?” campaign
- Eloqua automated email nurture strategy
- Eloqua Partner Network – Stein IAS
- ROI of 20:1.
- 40% uplift in sales opportunities in the smaller end with a 25% reduction in costs.
- 20–25% increase in sales qualified leads for mid-market, corporate, and enterprise customer sets.
- Open rate highs of 61.84% and click to open highs of 15.97%.