Postcode Anywhere: an Oracle partner specialized in address validation in eCommerce scenarios
By Richard Lefebvre on Jan 17, 2013
Capturing and maintaining accurate data is a common problem in CRM – where an address provides the key to identifying and locating customers. However, with over 120 different address formats worldwide, more than 6,000 separate languages and numerous different character sets, the potential for getting new contact details wrong, is considerable.
The implications of inaccurate addresses then filter down through the organisation impacting on customer communications as well as reducing the ability to properly analyse the information.
Postcode Anywhere does a number of things to improve data collection.
Through its fully hosted platform which includes data from all 240 countries around the world, Oracle users are able to capture, format, validate and standardise international addresses against the relevant reference address databases.
Integrating into contact forms and check out processes, the Postcode Anywhere service, speeds up the time taken to capture contact details by up to a minute per record, making staff more productive. It improves formatting and standardizing of data reducing data cleansing requirements and also validates the address details to ensure consistent first time delivery where used by customers buying online.
Postcode Anywhere is planning to offer a turnkey integration with Oracle ATG eCommerce in the near future.