Ovum Whitepaper 'Social Media as a Customer Support Channel: Best Practices'
By Richard Lefebvre-Oracle on Jul 30, 2014
Does it feel like
sometimes you can't move for the next big customer service 'thing'? Social is
definitely up there with the biggies. Already embraced by Marketing, but there
is also a huge opportunity for Service – especially when it comes to getting ahead
of issues and salvaging brand reputation.
That's why Ovum created 'Social Media as a Customer Support Channel: Best Practices'. In this report, you can:
- Read independent best practices from Ovum about using social media as a customer support channel
- Find hints and tips for how to integrate social media into customer support
- Learn about the benefits that proactive and reactive social customer service can bring