Ovum Whitepaper 'Social Media as a Customer Support Channel: Best Practices'

Does it feel like sometimes you can't move for the next big customer service 'thing'? Social is definitely up there with the biggies. Already embraced by Marketing, but there is also a huge opportunity for Service – especially when it comes to getting ahead of issues and salvaging brand reputation.

That's why Ovum created 'Social Media as a Customer Support Channel: Best Practices'. In this report, you can:

  • Read independent best practices from Ovum about using social media as a customer support channel
  • Find hints and tips for how to integrate social media into customer support
  • Learn about the benefits that proactive and reactive social customer service can bring
To view the report click here now.
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