Oracle SRM increases enterprise footprint with Eloqua integration: an Ovum report
By Richard Lefebvre on Nov 04, 2013
At Oracle OpenWorld in September, Oracle announced that Social Relationship Management (SRM) suite is further integrated with Oracle Eloqua, its newly acquired marketing automation platform.
"Oracle is the only leading vendor to date to have fully integrated social with a
sales lead management platform within the context of marketing automation" writes Gerry Brown in this Ovum report, in which you can read and understand all the benefits of this integration,