Oracle is rocking the social world
By Richard Lefebvre on Feb 05, 2013
Gartner applies their framework for evaluating social for CRM vendors to Microsoft, Oracle, Salesforce.com and SAP.
· Of the four most prominent CRM application vendors, Oracle and salesforce.com lead the pack in terms of ability to execute on social for CRM strategies.
· Microsoft Dynamics CRM is lagging behind its competitors in this space, with no formal social for CRM offering.
· SAP's investment in R&D, including Social OnDemand, and its partnership with NetBase places it as a contender in the social customer service space, but the vendor lacks a formal social marketing or social sales solution.”
Summary on Oracle
“Along with internal research and development, Oracle's undergone a recent string of cloud acquisitions that have simultaneously benefited its newer, emerging social for CRM portfolio, branded Oracle Social Relationship Management (SRM). The vendor has been bullish in its social for CRM strategy, which has consisted of a series of acquisitions, including RightNow's Social Experience, Vitrue, Collective Intellect and Involver, as well as homegrown technology, such as Oracle Social Network and Oracle Fusion CRM. To realize social for CRM success, Oracle will need to integrate the functionality of these four offerings into its homegrown offerings and core CRM offerings, Siebel and Fusion CRM. If Oracle can do this, it will have competitive advantage: maintaining a single view of the customer from the primary, legacy customer record and the social customer profile."