Oracle buys Eloqua - a Leader in SaaS based Marketing Automation

On December 20, 2012, Oracle announced that it has agreed to acquire Eloqua, a leading provider of cloud-based modern marketing applications.

The combination of Oracle and Eloqua is expected to create a comprehensive Customer Experience Cloud offering to help companies transform the way they market, sell, support and serve their customers. The combined offering is expected to enable organizations to provide a highly personalized and unified experience across channels, create brand loyalty through social and online interactions, and provide superior service at every touchpoint.

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