Oracle buys Eloqua - a Leader in SaaS based Marketing Automation
By Richard Lefebvre-Oracle on Dec 21, 2012
On December 20, 2012, Oracle announced that it has agreed to acquire Eloqua, a leading provider of cloud-based modern marketing applications.
The combination of Oracle and Eloqua is expected to create a comprehensive Customer Experience Cloud offering to help companies transform the way they market, sell, support and serve their customers. The combined offering is expected to enable organizations to provide a highly personalized and unified experience across channels, create brand loyalty through social and online interactions, and provide superior service at every touchpoint.