Next Best Action: an emerging engagement paradigm can elevate customer experience to the next level

As customer interactions increase across an expanding number of communication channels, business leaders are struggling to understand and engage with each customer effectively. To address this challenge, leading organizations are adopting strategies around “next best action,” a decision-support model that systematically identifies the next best step to take in the customer conversation—whether that action is providing additional information or targeted services, presenting a unique offer, or taking no action at all...

Read the complete article - by Mark A. Stevens (vice president, Insight and Customer Strategy, at Oracle) - here

Comments:

Post a Comment:
  • HTML Syntax: NOT allowed
About

Search

Archives
« August 2015
SunMonTueWedThuFriSat
      
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
     
Today