New Oracle Study Reveals 97% of Executives Place High Importance on Becoming a Socially Enabled Enterprise
By Richard Lefebvre on Sep 18, 2013
To demonstrate how organizations are leveraging social technologies and practices, Oracle partnered with Social Media Today and Leader Networks to survey more than 900 marketing and technology executives from organizations around the world. The results showed that transitioning to a socially enabled enterprise, also known as a social business, is a key priority for business executives. The study also highlighted the challenges organizations need to overcome to realize the potential of social technologies and practices.