Medline Industries Personalizes B2B Customer Experience with Oracle Commerce
By Richard Lefebvre on Jan 26, 2014
Realizing the customer online experience would be a key driver for the next level of growth, leading healthcare product supplier Medline Industries, Inc. undertook a large-scale Web site redesign with Oracle Commerce. Instead of a “one-size-fits-all” Web site for an increasingly diverse range of customers in the healthcare industry, the newly-deployed site provides users with personalized content and experiences upon each and every visit.
Read the success story report to find out how Oracle Commerce customers obtain direct, relevant content directly correlated to their healthcare industry segment, increasing views of targeted content by 60%.