Latest Release of Oracle Eloqua Introduces Innovative New Modern Marketing Execution and Reporting Capabilities

Today’s modern marketer is increasingly tasked with a complex balancing act that involves helping their organization identify and understand its customers, create relevant and engaging experiences, find and nurture opportunities, deliver revenue and demonstrate marketing’s impact on the bottom line. To help CMOs and their global marketing teams balance these complex objectives, Oracle today extended the Oracle Marketing Cloud. The new features and enhancements to Oracle Eloqua, a component of Oracle Marketing Cloud, help modern marketers optimize the customer experience and execute marketing campaigns that have a measurable impact on revenue.

News Facts

Extending its commitment to helping CMOs and their global marketing teams optimize the customer experience and execute marketing campaigns that have a measurable impact on revenue, Oracle today introduced new functionality and enhancements to Oracle Eloqua.
With the latest release of Oracle Eloqua, marketers can deliver more meaningful engagement and experiences than ever before by integrating data sources to build a complete and actionable view of customers.
The enhancements support key marketing initiatives, including content marketing and social relationship management, by empowering marketers to deliver targeted and dynamic content in emails, blogs, social media sites and landing pages.
To help further optimize the performance of marketing campaigns, the latest release of Oracle Eloqua also includes Revenue Dashboards that provide clear and actionable visibility into marketing’s impact on revenue and customer responses.

Oracle Eloqua is the only solution that enables marketers to manage campaigns with owned, earned and paid media objectives in a single platform.

Read the complete product release announcement here.

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