Latest Release of Oracle Eloqua Introduces Innovative New Modern Marketing Execution and Reporting Capabilities
By Richard Lefebvre on Feb 24, 2014
Today’s modern marketer is increasingly tasked with a complex balancing act that involves helping their organization identify and understand its customers, create relevant and engaging experiences, find and nurture opportunities, deliver revenue and demonstrate marketing’s impact on the bottom line. To help CMOs and their global marketing teams balance these complex objectives, Oracle today extended the Oracle Marketing Cloud. The new features and enhancements to Oracle Eloqua, a component of Oracle Marketing Cloud, help modern marketers optimize the customer experience and execute marketing campaigns that have a measurable impact on revenue.
Oracle Eloqua is the only solution that enables marketers to manage campaigns with owned, earned and paid media objectives in a single platform.
Read the complete product release announcement here.