Lafarge Gains Competitive Edge by Boosting Sales Force Efficiency with CRM on Demand, Logica and CapGemini

“Thanks to Oracle CRM On Demand, our sales force, customer service, and marketing teams now all share the same tool. As such, we have a complete view of our customers, which helps us effectively meet their sales and service needs, efficiently solve any delivery problems, and better promote our innovative and competitive products in the sustainable construction market.” — Nicolas Bouffier, Project Management Officer, CRM Program, Lafarge

Lafarge worked with two partners on its CRM initiative. Logica Business Consulting helped Lafarge to select the appropriate solution and draft functional specifications. Capgemini then is responsible for deploying the solution and provide ongoing user support.

“On the strength of its good understanding of our business issues, Logica Business Consulting provided the appropriate help by choosing the Oracle CRM on Demand solution thanks to the Sales Force Effectiveness models produced,” Bouffier said.

Read the Lafarge story here

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