How Social 'Listening' Enables Real-Time Marketing

"Companies have long tried to build strong customer relationships through well honed marketing programs. The challenge is that the playing field keeps changing—trends shift, new technologies emerge, and customers change and become more demanding.

So old-school marketing strategies no longer work. What companies need today is real-time marketing enabled by real-time listening..."

In this Forbes article, learn how Oracle new Marketing Cloud and Social Relationship Management solutions help companies aligning their marketing platforms to their CX strategy.

Comments:

Unfortunately this has not yet reached all boardrooms. Often social interaction is regarded as "child's play" as apart from "serious" PR or marketing activities (like hobnobbing with the "real" players at e.g. trade fairs and expensive dinners). Companies have to come to grips with the social media phenomenon fast as it levels the playing fields between incumbents and seemingly frail start-ups due to minimal costs and due to its often viral nature.

Posted by Darragh McCurragh on May 23, 2014 at 05:50 PM BST #

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