How Social 'Listening' Enables Real-Time Marketing
By Richard Lefebvre-Oracle on May 23, 2014
"Companies have long tried to build strong customer relationships through well honed marketing programs. The challenge is that the playing field keeps changing—trends shift, new technologies emerge, and customers change and become more demanding.
So old-school marketing strategies no longer work. What companies need today is real-time marketing enabled by real-time listening..."
In this Forbes article, learn how Oracle new Marketing Cloud and Social Relationship Management solutions help companies aligning their marketing platforms to their CX strategy.