Fox Head’s e-commerce strategy puts users in the driver’s seat with Oracle Commerce

In 1974, Geoff Fox launched Moto-X Fox from a 1,500-square-foot office near San Jose, California. The business, distributing European motocross parts, grew quickly, and within two years founder Geoff Fox was making and selling his own components to a dedicated customer base. To serve those new customers, he also launched a catalog business—cutting and pasting photos and descriptions of his products into a makeshift booklet and photocopying the whole thing for motocross fans.

Read the complete success story to find out how Fox Head’s e-commerce strategy puts users in the driver’s seat for unforgettable shopping experience powered by Oracle Commerce!

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