Changing from a CRM Caterpillar to a Customer Experience Butterfly - an article from ZDNet
By Richard Lefebvre on Feb 06, 2013
In a series of articles, ZDNet surveyed the main solution vendors about their Customer Experience (CX) offering and strategy.
Oracle came out as a clear winner in Paul Greenberg's CX challenge to technology vendors. David Vap (group VP for Oracle Applications) built a conclusive case for why Oracle is the only vendor with the most comprehensive and well-thought-out CX solution. And internally Oracle has aligned its Sales, Development, and Marketing around the goals of CX, providing not only the right software solutions and services, but also collaborating with thought leaders in the space to aid customer CX transformation
Here is the complete article