3 Next Steps In Retail Innovation
By Richard Lefebvre-Oracle on Apr 17, 2014
Not long ago, retailers had a reputation for being luddites, falling behind their peers in banking, healthcare, manufacturing, and other industries in technology-driven innovation. With razor-thin margins, who could blame them for resisting the additional costs of digital signage, in-store Wi-Fi, and RFID tags, for example.
But the landscape has changed, driven by Apple,
Amazon, and tech-savvy consumers who demand and expect more. Retailers are
increasingly leveraging technology as a differentiator, and, in fact, some have
emerged as leaders... (TBC)
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