2014 B2B Commerce Survey Reveals B2B Businesses Continue to Struggle With Complexity While Increasing Focus on the Customer to Drive Growth

The results are in!  We surveyed B2B commerce IT and business professionals to see where their organizations have invested in the last year, challenges they are facing, and key investment areas for 2014 and beyond.  Here are some of my key take-aways from this year’s survey (these are only the headlines.... read all details in the original article here):

  • Complexity grows in 2014 as businesses strive to increase market share
  • Online channel drives revenue in 2013 BUT is expected to take an even bigger piece of the pie in 2014
  • Customer satisfaction not only a priority in 2014, but a key success metric
  • Mobile is now table stakes for customer experience, but not yet driving significant direct revenue

Read full article here.

Want to see the complete survey results, click here to join a live webcast April 16th

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