Monday Sep 01, 2014

ec4u founders take a strategic step by acquiring shares in DemandGen Europe

Resolute development of a unique portfolio in the field of customer excellence

(Karlsruhe/Munich [01/09/2014]): After 18 months of successful, high-growth collaboration, ec4u expert consulting ag (“ec4u”) and DemandGen AG (“DemandGen Europe”) today announced an expansion of their partnership by ec4u founders personally making a strategic investment in DemandGen Europe.

DemandGen Europe will continue to operate independently. ec4u’s board member, Jens Rehwinkel, is expected to join DemandGen Europe’s board to oversee HR and Finance alongside the current executive team headed up by Erwin Arnold (COO) and Reinhard Janning (CEO).

Through this strategic partnership, both enterprises will provide integrated service offerings to meet the ever growing demand for sales, marketing, and service cloud consulting and professional services. The “DemandGen” brand is known around the world for its extensive expertise in integrated lead management and customer lifecycle management. As a long-term partner of Eloqua and Oracle, DemandGen Europe has assisted many clients in implementing marketing automation. ec4u has established itself as one of the market leaders in Central Europe by offering comprehensive consulting services on the leading CRM systems, along with strategy and expert consulting services in the areas of marketing, sales, and service.

David D. Laux, CEO of ec4u elaborates, “Until a few years ago, our clients bought CRM software and had us primarily integrate it with their systems. Now with cloud computing’s expansion across the entire enterprise including sales, marketing, and service, clients need a partner that has the expertise and resources to provide complete systems and process integration for all their front-office functions. The world’s largest software providers paved the way in recent years by expanding their product lines to include the marketing, sales, and service cloud technologies all from a single vendor. With this strategic partnership, we will continue to lead the industry by providing a unique portfolio in the field of customer excellence – and thereby redefine marketing, sales, and service as a new enterprise-critical integrated discipline.”

ec4u and DemandGen Europe have successfully completed over 500 projects in core segments, such as telecommunications, financial services, high-tech, healthcare, manufacturing, and consumer goods. Year after year, ec4u and DemandGen Europe have consistently been recognized with the top awards in their fields of expertise along with the highest ratings for their quality of service. Together, ec4u and DemandGen Europe employ over 250 employees spread across ten locations in Germany, Switzerland, Austria, the UK, and their two joint ventures in Singapore and Australia. ec4u and DemandGen Europe will continue to provide an integrated portfolio of services focused on excellence in marketing, sales, and service, as well as Business Intelligence and Big Data for their B2B and B2C clients.

Reinhard Janning, CEO of DemandGen Europe adds, “At ec4u and DemandGen Europe, we not only have an incredible treasure chest of experience, we provide industry-specific expertise as recognized platinum and gold partners for the leading market technologies from Oracle, Microsoft, and Salesforce. Together, we create totally new value by not just offering an expanded portfolio to our mutual clients – we simply redefine customer excellence.”

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