Tuesday Aug 12, 2014

Oracle Service Cloud (aka RightNow) Strategy & Roadmap: a webinar for EMEA Partners

Please join Chris Patterson (from Oracle Product Development) and myself on Wed September 3rd at 4:30pm CET (3:30pm GMT) for a special 60' webinar on Oracle Service Cloud (aka RightNow) strategy and roadmap.

Registration here!

What the Content+Commerce Equation is Missing: the Customer and Their Context

There’s been a lot of talk about content and commerce and the role of each in the customer experience. But we think there’s a lot to the story that isn’t being addressed. So, we’ve joined the conversation – and brought a unique perspective. This perspective is what drove our major product release last week, and a new whitepaper on content and commerce environments.

It’s no secret that content and commerce have collided. Enabling brand exploration and selling product should now be thought of as the same process. But the unification of content and commerce goes beyond having a single website URL or videos on the product detail page. Shoppers want to see rich content in context of their product searches – and in turn, they want to be inspired to explore brands in new ways. Bottom line: how consumers engage is not predictable. Researching, buying, advocating or seeking help is no longer tied to specific steps in the funnel, or to touchpoints. It’s all just interactions, filtered by their need at that moment.

But delivering this type of experience is hard. Inside of organizations, legacy ways of thinking about Marketers telling authentic brand stories (inspiring) and Merchants as being the eyes of the business (selling) has forced everyone to ask: who and what should drive our collective experience?

Read the full article, by Brenna Johnson - Oracle - here!

Manage Your Business Using Oracle Sales Cloud Analytics

Gain insight into team performance, pipeline health and historical trends—all from your dashboard. Real-time visibility helps sales executives know more to help their companies grow more. Watch this video!
About

Search

Archives
« August 2014 »
SunMonTueWedThuFriSat
     
1
2
3
7
8
9
10
15
16
17
18
19
20
21
22
23
24
30
31
      
Today