Friday Jul 04, 2014

Fox Head’s e-commerce strategy puts users in the driver’s seat with Oracle Commerce

In 1974, Geoff Fox launched Moto-X Fox from a 1,500-square-foot office near San Jose, California. The business, distributing European motocross parts, grew quickly, and within two years founder Geoff Fox was making and selling his own components to a dedicated customer base. To serve those new customers, he also launched a catalog business—cutting and pasting photos and descriptions of his products into a makeshift booklet and photocopying the whole thing for motocross fans.

Read the complete success story to find out how Fox Head’s e-commerce strategy puts users in the driver’s seat for unforgettable shopping experience powered by Oracle Commerce!

Why Today's Enterprise Social Strategies Won't Work Tomorrow

Rapid change in technology, as exemplified by Moore’s Law, is a given. Even at that, the pace of change for enterprise social technology has been remarkable.

Personally, I embrace change. I started my career on the marketing side, then fell in love with the start-up world. Two years ago Oracle acquired my startup company Vitrue, a leading SaaS platform for social marketing.

Since then, the environment around enterprise social software has exploded in a fury of innovation, acquisition and integration. As evidence, check out the chart below, which shows all of the new features and capabilities that have been added to Oracle Social Cloud in that timeframe.

I offer that brief bit of history to bring context to a lesson I believe CMOs and CIOs should take to heart: yesterday’s enterprise social strategy won’t work today, and today’s won’t work tomorrow. Why? Well, let’s examine a few core principles of the social environment. To Be Continued....

Read the rest of this very interesting article about the history and future of social selling by Reggie Bradford, Senior Vice President, Oracle Product Development here!

Oracle is a Leader in e-Commerce (IDC)

IDC has published an extensive evaluation of the top e-commerce platform players. Oracle shares the very top Leader spot, coming in well ahead of the likes of Hybris and Demandware. Oracle further solidifies it's spot as a top e-comm platform provider through this research.

IDC points out the many strengths of Oracle Commerce:

"Oracle Commerce, which outside of Oracle is still commonly referred to as Oracle ATG since the acquisition in 2010, is a capability-rich ecommerce platform and a popular ecommerce platform of choice by both large regional and international retailers. The Oracle ecommerce platform scored highly in our assessment due to its extensive and industry-leading range of sophisticated and granular capabilities as well as being part of a broader suite of complementary offerings covering marketing, sales, service, and social. Oracle also scored strongly due to the flexibility of its deployment options that include on-premises, hosted, cloud, or a combination as required by a retailer. In addition, IDC rated Oracle highly for having a varied licensing structure, supporting the deployment models based on a perpetual licensing basis and supported by Oracle Financing as required.

From a global perspective, Oracle Commerce is available in 22 languages (which Oracle plans to continue expanding) and supported by an extensive direct and indirect (through regional partners) global go-to-market capability to engage with potential customers and implementation projects. Oracle demonstrated a clear near- and long-term omnichannel strategy for the evolution of its ecommerce capability to become a singular commerce platform for retailers with both store and online operations."

Wednesday Jul 02, 2014

Mark Hurd lays out Oracle's cloud progress and its plan to be No. 1 (Computerworld)

Being second isn't good enough for Oracle when it comes to cloud revenue, co-president Mark Hurd told investment analysts this week following the company's fourth-quarter and year-end earnings report.

As part of its earnings announcement, Oracle trumpeted that at an annual cloud subscription revenue run rate of nearly $2 billion, it is now the industry's second-largest cloud vendor behind TBC.

Read the ComputerWorld article to find out how Hurd is shaping plans for Oracle to take the leadership...

Tuesday Jul 01, 2014

InFact support major Oracle Sales Cloud project at Toyota Handling Material (THME)

InFact, a France based historical Oracle CRM on Demand and Oracle Sales Cloud partner and a pioneer in the CRM SaaS market, has been instrumental to win a major Oracle Sales Cloud project at Toyota Material Handling Europe (TMHE), involving the migration of 1’000+ CRM SaaS users on to Oracle Sales Cloud.

InFact services include solution migration within the same scope of functionalities, processes and data to the new system, with the aim for TMHE to take benefit of new OSC features such as Mobility, Org Chart, Simplified UI, more user friendly UI, etc.

“Our sales representatives require a simple and productive user experience when working on complex product configurations and pricing policies with customers” said TMHE representative. “Cameleon CPQ natively integrated to Oracle Sales Cloud by InFact Group, represented the best of breed solution to meet our requirements.  Oracle’s Java Cloud Service was a clear choice for InFact Group to integrate Oracle Sales Cloud with Cameleon CPQ, demonstrating a seamless user experience with partner applications from Oracle Cloud Marketplace.”

InFact has been providing CRM services to TMHE since the end of 2010 and has been chosen for this project by the customer thanks to the high level of satisfaction related to delivered services

In addition to OSC implementation and integration services, InFact has also published several solutions related to Sales and Service Cloud on the Oracle Market Place, including:

  • OPA Connector
  • Order Bag
  • ERP Connector
  • CPQ integration to Cameleon
  • Pricer
  • Document Server Connector (for Sharepoint as well as Amazon cloud)

Customer experience videos for partners

Here are links to interesting videos specially made for our partners who are engaging with Oracle CX solutions:

OPN: Customers Experiences & Implementing for Success

Steve Hoodmaker, Sr. Director Application Partner Enablement hosts Karl Helfner, Sr. Manager, CX Application Partner Enablement, to discuss how customer experience impacts company revenue, and how partners should apply for success in the CX space.

OPN: Market Insights in Customer Experience

Karl Helfner, Sr. Manager CX Partner application Enablement hosts Steve Roughan, Senior Manager CX Solutions from Fusion 5 to discuss market insights in customer experience.

OPN: Accelerate w/ Accenture for Oracle Customer Experience

Accenture shares how to leverage massive quantities of available data to better understand customers, provide enhanced and personalized service, execute targeted marketing programs, and effectively reward customer loyalty with consistency.

OPN: How To Solve Two Big Software Problems With One Move

Eventus Solutions Group Senior Director Doug Dostal talks about this shift to cloud CRM suites and the ability of RightNow CX to improve the customer experience while also simultaneously reducing costs.

OPN: Infogain Helps Customers Leverage Oracle Knowledge

Infogain, the largest implementer of Oracle Knowledge, talks about integrating Oracle Knowledge with SAP, Sharepoint, and Siebel to create a unified Knowledge system for a high tech customer.

OPN: Improve HR Service Delivery with Oracle Service Cloud

Bryan Hinz, VP Apex IT shares how to position Oracle RightNow CX Service Cloud as an HR Service Delivery solution to Human Resources departments in enterprise and mid-market accounts.

OPN: Intelenex on Improving Warranty Management Process

Learn about Intelenex and their commitment to customer satisfaction. Dave Krauthamer, CEO, talks about a recent win where they are helping a customer improve their warranty management and repair process through the integration of RightNow and EBS.

OPN: Apex IT and Oracle Marketing Cloud - CX Cross Story

Ben Yerushalmi, Alliance Director for Oracle Marketing Cloud hosts Bryan Hinz, VP of Apex IT to discuss a cross pillar win at a major California university; a model that can be repeated across opportunity and industry – don’t miss it!

OPN: Measuring the Success of Your Customer's Knowledgebase

Karl Helfner, Sr. Manager CX Partner application Enablement hosts Steve Roughan, Senior Manager CX Solutions from Fusion 5 to discuss how to measure the success of your customer’s knowledgebase.

OPN: McFadyen Solutions for Oracle Commerce

Hear Tom McFadyen, President of McFadyen Solutions, talk about Oracle Commerce and the solutions they have delivered to meet customer's scalability, transactional and multi-site challenges.

OPN: Hitachi Consulting Sees Results with Oracle Sales Cloud

Hear how Hitachi has achieved a forecast accuracy of over 95%, and delivered significant efficiencies to their sales and management organizations by consolidating five CRM systems into one environment powered by Oracle Sales Cloud.



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