Friday May 09, 2014

Introducing the Oracle Marketing Cloud

(...) It’s time for marketers to take a different approach. Today we’re officially launching Oracle Marketing Cloud, which provides a way to simplify the marketer’s experience and empower CMOs and their teams to deliver on the promise of customer centricity. Oracle Marketing Cloud combines the capabilities of Eloqua, BlueKai, Compendium, and Responsys with the social relationship management components of Oracle Social Cloud.(...)

In this blog post by Kevin Akeroyd, Oracle SVP Marketing Global Sales Unit,you will learn about the driving forces affecting the CMO's and how this new Oracle Marketing Cloud initiative will address their urgent and long terms needs.

Customer Relationship Management Simplified – Why User Adoption is a Key Metric

Post Authored By: Monica Raofpur, Allison Kutz, and David Goltz

So you’ve purchased a state-of-the-art Customer Relationship Management (CRM) system with the expectations of getting better forecasts, closing more deals, and ultimately increasing revenue; But what about user adoption? In a recent study, Forrester found that 70% of all failed projects involving CRM were caused by poor user adoption. So what happened to all of that functionality that was paid for? Butler Group found that 50% of software functionality paid for and licensed by organizations is not actually used. Yikes.

With that in mind, we set out to identify the three primary challenges around user adoption:

(Read the rest of this very interesting article in the Oracle Customer Experience Blog here)

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