By Richard Lefebvre-Oracle on May 09, 2014
(...) It’s time for marketers to take a different approach. Today we’re officially launching Oracle Marketing Cloud,
which provides a way to simplify the marketer’s experience and empower
CMOs and their teams to deliver on the promise of customer centricity. Oracle Marketing Cloud
combines the capabilities of Eloqua, BlueKai, Compendium, and Responsys
with the social relationship management components of Oracle Social
In this blog post by Kevin Akeroyd, Oracle SVP Marketing Global Sales Unit,you will learn about the driving forces affecting the CMO's and how this new Oracle Marketing Cloud initiative will address their urgent and long terms needs.