Thursday May 01, 2014

Oracle Strategy for Oracle Marketing Cloud: a New Platform for Customer-Centric Marketing

Oracle President Mark Hurd Announces Strategy for Oracle Marketing Cloud, a New Platform for Customer-Centric Marketing

Simple-to-Use, Enterprise-Ready Cloud Platform Lets Organizations Become Modern Marketers

New York – April 30, 2014

News Summary

Marketers are trying to engage with customers in a more personalized way to inform, educate, and build lasting and profitable relationships. However, they still struggle with complex, siloed, and ineffective marketing systems and data. To deliver on the full promise of customer-centricity while simplifying the marketer’s job, Oracle outlined its vision for the Oracle Marketing Cloud, a cloud service platform that combines Oracle’s acquired BlueKai, Compendium, Eloqua and Responsys marketing technologies with Oracle Social Cloud. The industry’s most advanced cloud-based marketing solution, the Oracle Marketing Cloud delivers the enterprise-capabilities marketers need to quickly and easily unify customer data, engage the right audiences, and deliver the high-performing marketing programs.

News Facts

  • Oracle President Mark Hurd announced the vision and strategy for the Oracle Marketing Cloud at a special event titled Engage Your Ideal Customers: The Art & Science of Modern Marketing and held at The Museum of Arts and Design in New York City.
  • The industry’s most customer-centric, easy-to-use and enterprise-ready solution, Oracle Marketing Cloud combines the power and reach of Oracle BlueKai, Oracle Content Marketing, Oracle Eloqua and Oracle Responsys cloud service offerings with Oracle Social Cloud, as part of a scalable, open platform.
  • With data-driven solutions, Oracle Marketing Cloud enables marketers to influence customers to find the right products, remain loyal, and become “ideal customers” who serve as advocates for their brands.
  • The event featured an interactive discussion with marketing executives from some of the world’s top brands who shared how organizations can use modern marketing capabilities to cultivate more-profitable customer relationships.
  • Attendees gained insights into how they can predict their customers’ behavior, transforming content into strategic marketing assets and build advocacy to drive company profitability and revenue.

Customer Centricity

  • In many organizations, the customer experience is broken. Customers receive a fragmented, inconsistent experience across channels, as organizations deliver transactional messages rather than building lasting relationships.
  • Oracle Marketing Cloud offers a fresh approach to this challenge by providing marketers with the most advanced and easy-to-use cloud-based solutions for unifying customer data, engaging the right audiences across paid, owned and earned media, and analyzing performance.
  • Oracle Marketing Cloud helps marketers move beyond individual transactions and achieve deeper, lasting relationships by developing a single customer profile across channels, engaging customers more intelligently, and creating customers who are advocates for a company or brand.

Marketing Simplicity

  • Marketers have never had to deal with a more complex ecosystem of legacy technologies, data and systems, making it difficult to centralize, manage, and orchestrate individualized customer experiences. As marketers struggle with this overwhelming complexity, dysfunctional processes negatively impact the customer experience.
  • Oracle Marketing Cloud helps organizations maximize marketing resources and grow top-line revenue by providing a simple, unified view of customer data, which can be used by marketers to understand what behaviors, attributes and preferences drive revenue, loyalty and advocacy.
  • The industry’s most powerful cross-channel platform also enables marketers to quickly and easily orchestrate and automate marketing programs across paid, owned and earned media assets. And, because marketers can look holistically at the customer journey, content can be planned, aligned and delivered at the right touch points.

Enterprise Ready

  • In order to take advantage of the exciting opportunities presented by big data while also reducing complexity, marketers need a technology platform that unifies their resources, but that the IT department trusts.
  • Oracle Marketing Cloud helps align IT and marketing by serving as a single, unified solution with the scalability, performance and integration required by modern marketers and IT professionals alike.

Supporting Quote

“Increasing marketing complexity and a growing divide between marketing and IT often prevent marketers from finding and developing their ideal customers,” said Oracle President Mark Hurd. “To help marketers overcome these complex challenges, Oracle has combined the power and reach of Oracle BlueKai, Oracle Content Marketing, Oracle Eloqua, and Oracle Responsys with Oracle Social Cloud in the Oracle Marketing Cloud. An integrated and enterprise-ready cloud platform, the Oracle Marketing Cloud helps marketers quickly and easily optimize the customer experience and execute marketing programs that have a measurable impact on revenue.”

Supporting Resources

Oracle Simplifies Migration to Cloud Applications

New ‘Customer 2 Cloud’ Program Helps Organizations Quickly and Easily Convert On-Premise Applications to Oracle Cloud

Redwood Shores, Calif. – April 30, 2014

News Summary

Over 29 million people around the world already use Oracle Cloud applications for access to the latest innovations with increased flexibility and lower costs. To help even more customers adopt its cloud applications, Oracle today is announcing the Oracle Customer 2 Cloud program.

The program addresses common financial and technical challenges organizations face in transitioning from on-premise software environments to the newer software-as-a-service model. Oracle Customer 2 Cloud offers flexible financial models, rapid startup services and packaged cloud integrations to help remove barriers to taking advantage of modern innovations with Oracle HCM Cloud and Oracle CX Cloud. The Customer 2 Cloud program allows Oracle HCM and CRM customers to convert existing on-premise support spend to Oracle Cloud Applications.

News Facts

  • Oracle Customer 2 Cloud enables organizations to confidently embrace the cloud and use it to support business transformation initiatives. It is open to Oracle CRM and Oracle HCM customers that are running Oracle’s Siebel, Oracle E-Business Suite, Oracle’s PeopleSoft and Oracle’s JD Edwards EnterpriseOne solutions on-premise.
  • Oracle Customer 2 Cloud is designed to help organizations quickly and easily convert on-premise applications to the Oracle Cloud by providing flexible financial models, rapid startup services and packaged cloud integrations.
  • The innovative program gives Oracle customers the financial flexibility to determine their best path to the cloud by providing the ability to re-direct existing Oracle Applications investments toward Oracle Cloud solutions in a way that strategically makes sense.
  • With Oracle Customer 2 Cloud, organizations can leverage Oracle Cloud Express rapid startup services to help overcome integration hurdles and accelerate cloud adoption.
  • With packaged integrations between the most popular on-premise and cloud applications, Oracle customers also have the flexibility to shift to a hybrid model where on-premise and cloud applications work together for greater efficiency.
  • Customers can use their existing on-premise support spend to adopt Oracle Customer Experience Cloud and Oracle Human Capital Management Cloud services within the same product family. For example, a customer with on-premise seats for Oracle Siebel eService can quickly and easily transfer those seats to Oracle Marketing Cloud subscriptions.
  • In addition the Program provides customers a practical path for extending their on-premise applications with high value cloud applications, versus wholesale replacements. For example, supplementing an existing core HR system with Oracle Talent Management Cloud or web self-services.
  • Customer 2 Cloud can accelerates the delivery of business value in the cloud and lower the overall cost of ownership.

Supporting Quote

“Despite clear and significant business benefits, many organizations still face a number of key barriers to cloud application adoption,” says Rod Johnson, group vice president, Oracle Applications and Industries Solutions Group. “The Customer 2 Cloud program helps organizations get their hands on the latest innovations in Oracle HCM Cloud and Oracle CX Cloud by essentially removing these barriers. Oracle has invested in providing the most complete and modern suites of HCM and CX SaaS applications, designed to help our customers attract and retain the best talent and deliver to their own customers a great and modern experience. This program aims to remove the financial and integration challenges that can impact a company’s adoption of these modern innovations and accelerate their journey to Oracle Cloud”.

Supporting Resources

Get trained in extensibility tasks in Oracle Sales Cloud when it suits you

Are you an Implementation Consultant wanting to deep-dive into extensibility tasks in Oracle Sales Cloud when and where it suits you? Oracle University’s course: Oracle Sales Cloud Extensibility has recently become available in a Training On Demand format. This course with a standard duration of 4 days is now available to you via streaming video and is accessible for 90 days. You can train between billable projects and either at work or at home.

You will learn how to:

  • Customize and extend an application using Oracle Application Composer.
  • Use Sandboxes to isolate your customizations.
  • Use Oracle Page Composer to customize pages of an application.
  • Create and edit approval processes using Oracle Process Composer.
  • Develop tabular and graphical reports using Oracle BI/Reports Composer

Remember that your OPN discount is applied to the standard prices shown on Oracle University’s website.

Get in contact with your local Oracle University team for more information and assistance:

France: +33 15 76 08 370

Germany: +49 89 14 30 17 10

Netherlands: +31 30 66 27 675

UK: +44 11 89 24 90 66

Other countries: View details

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