Monday Feb 24, 2014

CRM solution migration to Oracle Sales Cloud made easy by Conemis

In this new video, find technical information regarding Conemis solution that make the data migration from any existing CRM solution (Salesforce.com, Microsoft Dynamics, etc.) to Oracle Sales Cloud easy!

Oracle buys BlueKai - Leader in Big Data for Marketing

On February 24, 2014 Oracle announced that it has signed an agreement to acquire BlueKai to extend the world's largest Marketing Cloud with the leading Data Management Platform to personalize marketing programs and customer experience. The proposed transaction is subject to regulatory approval and other customary closing conditions. Until the transaction closes, each company will continue to operate independently, and it is business as usual.

BlueKai is the industry's leading cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns with richer and more actionable information about targeted audiences. BlueKai's Data Management Platform (DMP) centrally organizes a company's customer and audience data in the cloud to help implement personalized marketing campaigns across all channels and deliver better results and higher marketing ROI. BlueKai also runs the world's largest 3rd party data marketplace to augment a customer's proprietary data with actionable information on more than 700 million profiles. Approximately 300 customers across multiple industries rely on BlueKai to maximize their marketing investment.

The Oracle Marketing Cloud is an integral part of the Oracle Customer Experience Cloud which includes commerce, sales, service, social and marketing. Together, the Oracle Customer Experience Cloud enables a seamless and integrated exceptional customer experience from the first touch point through the entire customer lifecycle.

The BlueKai team brings significant knowledge and capabilities to Oracle and is expected to continue facilitating excellence in data-driven marketing at Oracle.

Latest Release of Oracle Eloqua Introduces Innovative New Modern Marketing Execution and Reporting Capabilities

Today’s modern marketer is increasingly tasked with a complex balancing act that involves helping their organization identify and understand its customers, create relevant and engaging experiences, find and nurture opportunities, deliver revenue and demonstrate marketing’s impact on the bottom line. To help CMOs and their global marketing teams balance these complex objectives, Oracle today extended the Oracle Marketing Cloud. The new features and enhancements to Oracle Eloqua, a component of Oracle Marketing Cloud, help modern marketers optimize the customer experience and execute marketing campaigns that have a measurable impact on revenue.

News Facts

Extending its commitment to helping CMOs and their global marketing teams optimize the customer experience and execute marketing campaigns that have a measurable impact on revenue, Oracle today introduced new functionality and enhancements to Oracle Eloqua.
With the latest release of Oracle Eloqua, marketers can deliver more meaningful engagement and experiences than ever before by integrating data sources to build a complete and actionable view of customers.
The enhancements support key marketing initiatives, including content marketing and social relationship management, by empowering marketers to deliver targeted and dynamic content in emails, blogs, social media sites and landing pages.
To help further optimize the performance of marketing campaigns, the latest release of Oracle Eloqua also includes Revenue Dashboards that provide clear and actionable visibility into marketing’s impact on revenue and customer responses.

Oracle Eloqua is the only solution that enables marketers to manage campaigns with owned, earned and paid media objectives in a single platform.

Read the complete product release announcement here.

CRMIT Solutions' CRM++ Asterisk Telephony Connector Achieves Validated Integration with Oracle RightNow Cloud Service

CRM++ Asterisk Telephony Connector offers a comprehensive integrated telephony channel solution for Oracle Service Cloud. Oracle RightNow Cloud Service customers can now directly access Asterisk Telephony features through the CRMIT Solutions' Unified Agent Desktop enabling an efficient cross channel customer experience

Milpitas, US, Febrauary 13, 2014 - CRMIT Solutions, a contact centre and mobile experience solution provider specializing in marketing, sales force & service automation, CRM implementation & migration, training and user adoption solutions, announced today it has achieved Oracle Validated Integration of CRM++ Asterisk Telephony with Oracle RightNow Cloud Service, a component of Oracle Service Cloud. CRMIT Solutions is a Platinum level member in Oracle PartnerNetwork (OPN).

To achieve Oracle Validated Integration, Oracle partners are required to meet a stringent set of requirements that are based on the needs and priorities of the customer and partner community. By achieving Oracle Validated Integration, CRMIT Solutions has been recognized by Oracle for its integrated Oracle RightNow Cloud Service offering that can help enable organizations to achieve sustainable business growth through relevant, cross-channel customer interactions that strengthen customer relationships, and help reduce costs by maximizing agent efficiency.

"The CRM++ Asterisk Telephony Connector for Oracle Sales Cloud showcases CRMIT Solutions focus and commitment to extend the Customer Experience (CX) expertise to our existing and potential customers," said Vinod Reddy, Founder & CEO, CRMIT Solutions.

"Achieving Oracle Validated Integration gives our customers confidence that the CRM++ Asterisk Telephony Connector for Oracle RightNow Cloud Service is functionally sound and performs as tested," said Kevin O'Brien, Senior Director, ISV and SaaS Strategy, Oracle. "For solutions deployed on-premise, in the cloud, or both, Oracle Validated Integration applies a rigorous technical review and test process that helps to reduce deployment risk and improves the user experience of the partner's integrated offering."

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