Friday Feb 14, 2014

New : Eloqua for Life Sciences

Marketers in the medical device manufacturing, pharmaceutical, and biotechnology industries face unique challenges in their efforts to reach healthcare providers, payors, and prescription influencers with personalized communications. At the same time, diminishing budgets require more output from less resources, which makes traditional in-person marketing too expensive and inefficient. To help life science organizations address these challenges and better target and engage with key healthcare audiences, Oracle today announced Oracle Eloqua for Life Sciences.

News Facts

  • To help life sciences organizations better reach and engage customers, Oracle today introduced Oracle Eloqua for Life Sciences.
  • The latest addition to the Oracle Marketing Cloud, Oracle Eloqua for Life Sciences is a flexible and scalable cloud-based solution for marketers in the medical device manufacturing, pharmaceutical, and biotechnology industries that offer industry-specific best practices and capabilities to improve the efficiency and effectiveness of marketing campaigns.
  • To improve efficiencies in the development and execution of marketing campaigns, Oracle Eloqua for Life Sciences offers predefined contact and account fields, customized campaign templates based on industry best practices, and life science-specific reporting templates that drive user adoption, optimize performance and help marketing organizations achieve rapid time to value,.
  • To improve the effectiveness of marketing campaigns, industry-specific capabilities in Oracle Eloqua for Life Sciences help marketers target specific healthcare audiences, improve engagement, enhance measurement and produce actionable reporting.
  • The advanced targeting and segmentation capabilities also improve campaign reach and maximize sales staff effectiveness by enabling marketers to personalize engagement and foster one-to-one conversations with healthcare professionals and prescription influencers.
  • Oracle Marketing Cloud now has industry-specific marketing solutions for financial services, industrial services and life sciences. Each industry product is developed with the industry user in mind, incorporating marketing, content, and data analysis best practices.

Key Benefits

Oracle Eloqua for Life Sciences helps marketers in the medical device manufacturing, pharmaceutical, and biotechnology industries increase revenues and reduce costs by supporting the design and delivery of personalized communications across all channels.

Key benefits delivered by Oracle Eloqua for Life Sciences include:

  • Optimized campaign management and execution: An intuitive user interface specifically designed for the life science industry makes it simple to create campaigns, landing pages and forms, and automate email, demand generation, and content marketing programs.
  • Fast and accurate targeting: Oracle Eloqua Targeting and Segmentation technology helps life science marketers increase engagement, improve efficiency and drive sales by quickly and easily delivering relevant, targeted, and meaningful communications across traditional and social channels.
  • Simplified marketing compliance: By logging, tracking and sending an exact copy to your system for every communication from marketing, Oracle Eloqua for Life Sciences enables marketers to deploy compliant and approved digital communications across all channels.
  • Better lead management: Oracle Eloqua Lead Management helps improve sales team productivity by identifying the best leads and nurturing unqualified, or cold leads, to help move them along the buyer’s journey.
  • Enhanced customer insight: Oracle Eloqua Marketing Measurement capabilities provide deep insights into marketing activities and campaign performance, showing impact on qualified sales leads, pipeline and ROI.
  • Rapid deployment: With Oracle’s proven methodology and pre-packaged content for eDetailing, medical education events, formulary approval and online product education campaigns, marketers can ensure rapid time to market for marketing campaigns.
  • Simple integration: One-click integration enables marketers to quickly and easily integrate actionable customer insights into its existing enterprise applications. The solution also integrates with more than 100 social media and direct mail tools via connectors hosted in the Oracle Eloqua AppCloud.

Supporting Resources

New Program & Enrollments OPN Membership System

On March 10, 2014, the OPN Membership, Programs and Enrollments (P&E) System will be migrated into the Oracle Partner Store (OPS).

The Oracle Partner Store will streamline and automate P&E processes including OPN membership and resell rights applications for your company. The new solution will improve end to end transaction velocity, provide you with real-time transaction status, and allow you to self-manage your OPN memberships with Oracle.

Key Benefits Include:

  • Cascading privileges between worldwide and associate partners
  • Streamlined user access/management
  • 360 degree view of partner profile and privileges
  • Elimination of landing pads for ISVs
  • Simplified agreement and company registration process
  • Elimination of separate Knowledge Zone application requirement

Key Dates:

  • March 1st - 8th: System Blackout Period (no new applications will be processed)
  • March 8th - 9th: OPS Down Time
  • March 3rd and 12th: Live Partner Trainings (details below)
  • March 10th Go Live

Impact To Sales – Important Changes Effective March 10th:

  • Agreement start and end dates will be systematically enforced. When OPN Memberships expire all other privileges for the partner will cease. This includes deal registration and ordering (OPS, EDI/XML, and offline) until the membership is renewed. Manage your business and plan accordingly

Title

Participation

Date/Time

Details

P&E Overview
NAS, LAD & EMEA

MANDATORY

March 3rd, 2014
9:00 – 10:00 AM PT

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PW: Oracle123
Toll- Free US/CA Dial-In: (800) 869-4361
Toll-Free International Dial-In Numbers
CONFERENCE ID: 72231583

P&E Overview
JAPAC

MANDATORY

March 3rd, 2014
8:00 – 9:00 PM PT

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PW: Oracle123
Toll- Free US/CA Dial-In: (800) 869-4361
Toll-Free International Dial-In Numbers
CONFERENCE ID: 72232744

P&E Refresher
NAS, LAD, & EMEA 

MANDATORY

March 12th, 2014
9:00 – 10:00 AM PT

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PW: Oracle123
Toll- Free US/CA Dial-In: (800) 869-4361
Toll-Free International Dial-In Numbers
CONFERENCE ID: 72236701

P&E Refresher
JAPAC

MANDATORY

March 12th, 2014
9:00 – 10:00 PM PT

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Join session
Small Button Bottom

PW: Oracle123
Toll- Free US/CA Dial-In: (800) 869-4361
Toll-Free International Dial-In Numbers
CONFERENCE ID: 72239091

Questions?
Contact your regional Partner Business Center.

Oracle CX strategy and solutions sales plays: a webinar for EMEA partners, Monday March 3rd, 12pm GMT / 1pm CET

Grab a sandwich, a coffee and a network connection, and join me on Monday March 3rd at 12pm GMT (1pm CET) for a 60' webcast specially designed for EMEA partners!

During this one hour event, you will have the opportunity to listen about the Oracle CRM & CX solutions strategy going forward, understand which combination of Oracle products uniquely fits your specific customer's business requirements, find out what Systems Integrators may expect in terms of pre-packaged integration paths between the different building blocks and, last but not least, hear about the related Oracle Partners programs.

This webinar is THE best 60' time investment for all partners who are willing to maximize their CX business value in the near future!

It will be a relaxed presentation with opportunity for some Q&A within the time reserved.

Agenda:

  • CRM & CX market's trends
  • Oracle CX solutions strategy
  • Brief overview of each Oracle CX solution
  • Oracle CX solutions integration strategy
  • Sales Plays by industry, deployment model, business requirement, etc.
  • Value proposition and support programs for Oracle Partners

To register for attendance, please send an eMail to richard.lefebvre@oracle.com

After registration you will be contacted with the details to join the WebEx event and the audio call closer to the time of delivery.

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