By Richard Lefebvre-Oracle on Feb 05, 2014
Social media has upended how businesses communicate with their customers. Five
years ago, businesses new to social media threw one or two juniors on Twitter.
No longer. Large companies with an articulated social strategy have a dozen or
more social staffers, while companies without one still struggle to put the
Join Charlene Li, bestselling author of Groundswell: Winning in a World Transformed by Social Technologies, and Oracle Social Cloud Vice President of Product Strategy Erika Brookes, to find out how companies should be approaching social media now.
- Where social media fits in the new consumer journey.
- The value of social business transformation.
- Six steps to becoming a social business.
- Priorities for Social leadership & structure.
technology can help companies integrate social efforts across departments.
Thursday, February 13, 2014 12:00 PM - 1:00 PM EST (18:00 CET, 17:00 GMT)