Tuesday Jan 07, 2014

BT Upgrades Siebel CRM System with Minimal Risk and Downtime

In this 2' video, Surren Partabh, CTO Strategic Technology Services for BT, explains how the company upgraded its critical Siebel CRM system without interrupting operations, and minimized risk using Oracle GoldenGate’s certified real-time data integration solution.  

Oracle Social Cloud Improves Usability of Social Measurement and Monitoring Tools for Global Customers

Expands Global Resources with Advanced Listening and Monitoring for Russian, French, German, Italian, Dutch, Japanese and Korean Languages

In today’s hyper-connected, global marketplace, social solutions require the ability to listen, engage, publish and learn across multiple regions, languages and cultures. To help organizations meet their social business objectives, Oracle Social Relationship Management (SRM), an Oracle Social Cloud business solution, has been extended to support new languages, data sources and capabilities.

News Facts

  • Enabling customers to improve social monitoring and management capabilities globally, Oracle announced extended language and data support for Oracle Social Relationship Management (SRM).
  • The Oracle Social Cloud solution now supports 11 languages including Russian, French, German, Italian, Dutch, Korean and Japanese, in addition to English, Chinese, Portuguese and Spanish.
  • The increased language support gives Oracle SRM and Oracle Social Cloud greater visibility into country-specific social networks, blogs, forums and news sites, and access to more than 700 million messages daily.
  • With advanced listening and monitoring for the world’s most commonly used languages, Oracle Social Cloud eliminates language barriers and enables organizations to extend their social reach, leading to better social insights and engagement.
  • Oracle Social Cloud is the industry’s only unified, integrated and global social business solution, providing publishing, workflow, analytics, listening, monitoring and collaboration capabilities in an easy-to-navigate interface. Additionally, Oracle Social integrates with key enterprise applications like marketing, service, sales and commerce.
  • Oracle’s industry-leading text analysis, powered by Latent Semantic Analysis (LSA), is an advanced technology that cuts through the noise to expose contextual meaning and deliver more accurate, precise and relevant insights. Oracle Social capabilities go well beyond keyword and Boolean to reveal actionable insights like consumer intent, product likes/dislikes, and customer service issues. Oracle offers natural language processing in Spanish, Portuguese, French, German, and Chinese to provide sophisticated sentiment analysis.
  • Oracle Social also provides UI and publishing in 31 languages, in addition to the expanding advanced listening, sentiment analysis and data sources.

Globalized Support for Better, More Actionable Insights

  • Global and Local Language Functionality: Expanded global listening and language capabilities help eliminate location and language barriers for international organizations wanting to improve communication with a multinational customer base.
  • Native Language Text Analytics: Oracle’s unique semantic text analysis capabilities enable users to accurately identify relevant messages and filter out irrelevant posts.
  • Sentiment Analysis: Sophisticated, reliable sentiment analysis processes content in English, Spanish, Portuguese, French, German and Chinese.
  • Native Language User Interface and Publishing: To increase ease of use for global organizations, Oracle Social Cloud has a fully translated user interface available in 31 languages.
  • Global Dashboard Analytics: World map view allows users to see where conversations are happening globally, and allocate workload accordingly.
  • Enhanced and Expanded Custom Indicators: The expanded library of Indicators enables users to access and categorize targeted and specialized messages.

Supporting Quote

“With millions of conversations happening simultaneously across social channels, global businesses need efficient and effective tools for monitoring their brand, customers, competitors and more,” said Meg Bear, Oracle Social Cloud Group Vice President. “Removing language barriers is key to improving an organization’s social listening, learning and engagement capabilities. The expansion of Oracle Social Cloud to support new languages demonstrates Oracle’s commitment to supporting its growing global user base and helping them deliver better service to their customers across the globe.”

Supporting Resources

Connect with Oracle Social and Oracle SRM via FacebookTwitter

Airstream's Success with Oracle Sales Cloud

"I'm excited about Oracle Sales Cloud, because as a VP of Sales, it gives me so much more visibility into our business," says Airstream's Justin Humphreys. Airstream builds the iconic silver travel trailers and touring coaches. Oracle Sales Cloud is helping the company provide better leads to dealers and measure how those leads turn into sales. Hear how Oracle Sales Cloud solved Airstream's immediate problems and is the foundation for the company's planned growth.

Watch the 4' YouTube video on Airstream's success with Oracle Sales Cloud here!

Oracle Eloqua 2014 Sales Awareness Training Schedule


It’s not one thing that makes a company successful with marketing automation – it’s the combination of the best implementation, flexible long-term support and access to a community of marketing innovation that ensures you have the assistance you need every step of the way. Our customers choose Oracle Eloqua because they know when sales and marketing work together, leads are called upon, quotas are crushed and revenues climb. Learn how Oracle Eloqua can help you put marketing to work for you!


This training is targeted for partners.  Any sales, pre-sales, practice leads, consultants or modern marketers are welcome!


  • Eloqua and the Customer Experience Strategy
  • How Modern Marketing Works
  • Introduction to Eloqua – Whiteboard POV
  • Go To Market Playbook
  • Competitive Landscape
  • Integration Options
  • Service Offerings

With case studies, workshops and product demos to help you on your way to a new world of marketing expertise




January 13-17

JP: Tokyo

January 30-31

APAC: Bangalore, IN

February 20-21

EMEA: London, UK

February 24-25

EMEA: Amsterdam, NL

February 27-28

EMEA: Istanbul, TR

No cost for training except for your own travel & expense.

Don't miss this opportunity to meet with the Eloqua Alliances & Channels team and learn from our panel of sales, pre-sales and partner experts -REGISTER NOW!



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