Monday Dec 23, 2013

Oracle acquires Responsys - Cloud Based B2C Marketing Software leader

On December 20, 2013, Oracle announced that it has entered into an agreement to acquire Responsys, the leading provider of enterprise-scale cloud-based business to consumer (B2C) marketing software. The proposed transaction is subject to Responsys stockholders tendering a majority of Responsys' shares and vested equity incentive awards in the tender offer, certain regulatory approvals and other customary closing conditions, and is expected to close in the first half of 2014. Until the transaction closes, Oracle and Responsys will continue to operate independently, and it is business as usual.

Responsys is used by the most respected business to consumer brands across the globe to manage and orchestrate marketing interactions with their customers across email, mobile, social, display and the web. More than 450 companies across a wide range of industries rely on Responsys to drive more revenue and improve the customer experience at every interaction.

The addition of Responsys will extend Oracle's Customer Experience Cloud, which includes the Oracle Sales Cloud, Oracle Commerce Cloud, Oracle Service Cloud, Oracle Social Cloud and the Oracle Marketing Cloud. By bringing together Responsys and Oracle Eloqua in the Marketing Cloud, for the first time CMOs across industries will be equipped to drive exceptional customer experiences across marketing interactions and throughout the customer lifecycle from a single platform.

Friday Dec 20, 2013

Swiss Post Solutions wins the 2013 Best European Lead Nurturing Programme

Shout out to Swiss Post Solutions: one of the Eloqua Markies award winners, who increased their number of sales converted leads and overall campaign ROI (500%+). Read more about their success program here

Participate in the Future of Oracle PartnerNetwork: OPN Survey

Participate in the Future of Oracle PartnerNetwork: Respond to the OPN Survey!

We want to keep improving our partner program - ultimately to improve your business opportunity with Oracle. So let us know how we can improve OPN, and please do it by January 31, 2014 (extended deadline).

If you didn't receive an invitation and want to contribute

  • Look in your Spam/Junk folder for emails from Oracle Alliances and Channels dated October 31, November 1 or December 4 or
  • Request an invitation from

If you haven't already responded, you will receive a new invitation to participate during the week of January 6, 2014.

Thursday Dec 19, 2013

Take Your Seat in the Social VIP Room : a series of SRM Webcasts feat. tips, tricks and best practices

Without a holistic social media strategy, many organizations are missing out on some of the most effective ways of engaging with their customers. You’re already making good use of your Social Relationship Management (SRM) software, but how can you take your social media, and your brand loyalty, even further?

Watch the first in our new Webcast series for customers and partners. The Social VIP Room. It’s designed to help you:

  • Boost campaign effectiveness with proven best practices
  • Stay informed with expert analysis on the latest social media trends
  • Plan your SRM strategy with confidence with a roadmap of exciting software updates

Take your place in The Social VIP Room today, and get the insiders’ guide to superior Social Relationship Management.

Webcast Links:

Client Success Introduction

SRM Webcast 1 November 2013

Innovations in Applications Partner Webcast - January 20th, 4pm CET

We are pleased to invite you to the next Innovations in Applications Partner Webcast which will go live on January 20th 4-5 PM CET. This free event for our EMEA partners will feature 9 presentations including:
  • Oracle Eloqua changes the way organisations communicate and listen to their buyers. Nick Dennis, Principal Sales Consultant, Oracle Eloqua Sales Consulting
  • Build innovative solutions using Word/Excel without the need for programming. Peter Jeavons, WE Specialist Sales Leader, OPA
  • Oracle Commerce -- Selling Experiences that Drive Revenue and Loyalty. Katrina Gosek, Director, Oracle Commerce Product Strategy

See the complete program and register here: Innovations in Applications, Technology and Hardware partner webcast

Monday Dec 16, 2013

Oracle RightNow and S4RB help sustainability at Walmart

Walmart, the largest retailer in the World, has adopted Oracle RightNow to simplify the capture of thousands of supplier sustainability innovations. Both the product's selection and the implementation project were supported by S4RB, an Oracle UK partner specialized in finding solutions to create environmental and financial value.

Watch this 2' video to find out why Oracle's RightNow was selected, and find out more about S4RB here!

Thursday Dec 12, 2013

New Oracle Eloqua Sales Awareness Training Sessions for EMEA Partners


It’s not one thing that makes a company successful with marketing automation – it’s the combination of the best implementation, flexible long-term support and access to a community of marketing innovation that ensures you have the assistance you need every step of the way. Our customers choose Oracle Eloqua because they know when sales and marketing work together, leads are called upon, quotas are crushed and revenues climb. Learn how Oracle Eloqua can help you put marketing to work for you!


This training is targeted for partners.  Any sales, pre-sales, practice leads, consultants or modern marketers are welcome!


  • Eloqua and the Customer Experience Strategy
  • How Modern Marketing Works
  • Introduction to Eloqua – Whiteboard POV
  • Go To Market Playbook
  • Competitive Landscape
  • Integration Options
  • Service Offerings

With case studies, workshops and product demos to help you on your way to a new world of marketing expertise



February 20-21

EMEA: London, UK

February 24-25

EMEA: Amsterdam, NL

February 27-28

EMEA: Istanbul, TR


No cost for training except for your own travel & expense.

Don't miss this opportunity to meet with the Eloqua Alliances & Channels team and learn from our panel of sales, pre-sales and partner experts -REGISTER NOW!


Oracle Customer Success Forum: Oracle Sales Cloud and Marketing Cloud @ Panasonic UK, December 17th, 5pm CET

We are pleased to invite you to our next Customer Success Forum, featuring the Oracle Sales Cloud and Marketing Cloud project at Panasonic UK

Topic: Why Panasonic UK Chose Oracle Sales and Marketing Cloud and their Recommendations for a Successful Implementation

Industry: High Technology
Date: Thursday, December 17th , 2013
Time: 8:00 A.M. PT (5:00 P.M. CET)

Session Description:

In this informal call, you will have the opportunity to hear Amanda Chandler, from Panasonic UK, speaking about the implementation of Oracle Sales and Marketing Cloud.
The call will open with a brief overview, followed by a discussion, and close with an open question and answer session. Please allow one hour for the call.


  • Amanda Chandler - Corporate Systems Planning Manager, Panasonic UK
  • Krishna Mulukutla - Sr. Director of Product Management, Oracle (Host)
  • Kathryn Perry - Director, Communications, Oracle (Moderator)


Archived Forums & Calendar Pages:

To check our quarterly forums calendar click here. You can access archived success forums here.

Five Tips for Maximizing This Holiday Season (Oracle Commerce)

For many retailers, the end of the year is a make or break time! That is why we have prepared 5 tips for maximizing this holiday season.

Read here

Holiday is a stressful time for everyone. If you get frustrated, just watch this video, A Day in the Life of an E-Commerce Manager, and know that at least you're not alone...

Oracle Customer Journey Mapping: Experiencing the Experience

In this 4' YouTube video, hear from Oracle CX experts, partners and customers on what to expect from Customer Journey Mapping Workshops, and the benefits of participating. Separate viewpoints, including one from Kelvin Brain, Head of Capricorn Ventis Ltd UK Delivery, that highlight the focus of the sessions, their practical value and the insight that can fuel an effective CX strategy.

The Customer Journey Mapping is open to Oracle CX partners accompanying their customers and prospects. 

Eloqua Markies award winners (lead nurturing program)

A sophisticated lead nurturing program utilizes creative workflows and segmentation to deliver measurable results. Congrats to the winners of the Eloqua Markies award-lead nurturing category!

Humanizing the Digital Service Experience with the Oracle RightNow Virtual Assistant Cloud Service

What if you could take your best Sales Rep, your best Service Rep, and your best Support Rep, fuse them into one person, and assign that person to each of your customers for truly personal service? Now you can with the Oracle RightNow Virtual Assistant Cloud Service, released in November 2013! The Virtual Assistant provides everything you need to offer your customers the best personalized service during their online experience.

It has…

  • A custom branded face that can be tailored to appeal to your segment.
  • The foresight to know when to engage proactively and when to be on standby ready to assist on request
  • Robust, human-like conversational and language capabilities to truly understand and respond in HUMAN speak
  • Intelligence (with session memory) to remember and predict HUMAN intent (with deep Natural Language Processing)
  • Deep insights, access, and learning through its connectivity to data, channels, and knowledge to personalize the interaction
  • The ability to make related recommendations and offers during transactions to boost sales
  • The ability to know when to hand you off to the right channel (like chat or phone) based on the customer’s value and your agent’s availability

AND … it does all this while hand-holding customers through questions and answers, chats, and forms to ensure they get to resolution.

For more information on how a virtual assistant can help you deliver a radically different level of service to your customers, check out the demonstration of the Oracle RightNow Virtual Assistant Cloud Service. To learn more about the Oracle RightNow Cloud Service November 2013 release, you can read the Oracle RightNow Cloud Service November 2013 Capabilities & Benefits data sheet or view the Oracle RightNow Cloud Service November 2013 Overview recording.

Wednesday Dec 11, 2013

New Oracle Social Relationship Management Guided Learning Paths

You can leverage the following training and Enablement resources to develop your skills, expand your business, and get started on the path to specialization in Oracle SRM:

Oracle Social Relationship Management Sales Specialist guided learning path is intended for sales representatives at partner organizations who specialize in selling and positioning Oracle Social Relationship Management to their own customer base.

Oracle Social Relationship Management PreSales Specialist guided learning path is intended for sales engineers and presales consultants at partner organizations who specialize in selling and positioning Oracle Social Relationship Management.

Tuesday Dec 10, 2013

Oracle Commerce Customer Experience in brief!

In this 2' video, learn why you need to create, manage and optimize customer experiences across touchpoints, while increasing profits and maintaining competitive advantage!

Outsmart the competition with the right Social Customer Services Strategy

In this 8 pages booklet, easy to download and to read, you can understand how to outsmart the Competition with the Right Social Customer Service Strategy


« December 2013 »