By Richard Lefebvre-Oracle on Nov 14, 2013
Toms — the company that gives a pair of its shoes or provides eye care to a person in need for every corresponding purchase — has deployed the Oracle Commerce platform to support its rapid business growth and international expansion.
“Toms is changing daily to meet new challenges,” said Hilda Fontana, VP
global Web development, Toms. “Oracle Commerce immediately enables our team to
better serve a variety of international markets. We know Oracle has the
flexibility and scalability to meet the demands of our growing
Toms is using Oracle Commerce as part of a strategic initiative to deliver its “One for One “charitable message to new markets and support global demand for an expanding product line that is constantly refreshed with new colors and styles.
The Oracle platform helps Toms personalize the customer experience by delivering relevant content and recommendations to customers, providing a faster, easier checkout and a more visual, content-rich shopping experience with integrated ratings and reviews.
It also enables Toms’ business users to have better control over the customer experience by allowing them to target promotions, personalize content, customize search results and recommendations, and update product information across multiple sites on the fly.
Deloitte, a Diamond level member in Oracle PartnerNetwork, helped Toms to leverage the full functionality of the Oracle Commerce solution while launching its first ecommerce site for Toms Netherlands in just seven months. Throughout the implementation, Deloitte worked side-by-side with Toms’ staff in a “train the trainer” approach that prepared the company to begin immediately moving its U.K., U.S., and Canada sites to the Oracle platform.
“Toms is rapidly evolving and growing their digital presence globally and the Oracle Commerce solution helps provide Toms with the ability to offer leading commerce capabilities on a global, flexible, scalable platform,” said Belinda McConnell, principal, Deloitte Consulting LLP.