By Richard Lefebvre-Oracle on Oct 07, 2013
"Fun and innovative!", "I now see my business differently", "Amazing: almost a full day with Oracle without hearing any product name!", "An eye opener to Customer Experience", "The best possible way to start a CX Business Transformation Journey", "I would not have expected Oracle to deliver this kind of exercise"...
These are some of the comments I heard from customers, prospects and partners, at the end of an Oracle Customer Journey Mapping workshop that I attended last week at Oracle Geneva (Switzerland).
If you are not familiar with this concept, Customer Journey Mapping (CJM) are hands-on customer-centered design practices workshops developed on Standford Business School Thinking Bootcamps methodology and facilitated by Oracle CX experts.
There are two sizes of CX Strategy & Design Workshops: a 2-3 day format and a 2-3 hour format. With multiple days, we’re able to cover a full spectrum of topics, including: Customer Understanding, Economics of CX, Journey Mapping, Journey Design, Solving for Experience, and Agile Operations.
When we have just a few hours, we focus on Journey Mapping — what we believe to be the crux of a CX innovation practice, and the best starting point for teams.
Customer Journey Mapping are free of charge and are open to OPN partners, especially when they bring their strategic prospects and customers along. For more information regarding CJM and when the next workshop will take place in your country, please contact your local Oracle CX sales team or myself.