Thursday Oct 31, 2013

The Evolution of Customer Experience in Retail - a study by Oracle and TCS

Two New Studies Point to the Direction Retailers are Taking in their CX Initiatives. Is it the Right Direction?

The sheer velocity of change in retailing and customer behavior is forcing retailers to reinvigorate, expand and sharpen their vital Customer Experience (CX) strategies. Customers are becoming increasingly dynamic as they race to embrace the newest digital channels; shop in new ways on mobile devices, including smartphones and tablets, on the Web and in the store; share experiences socially; and interact with their preferred brands in new ways. Retailers are stepping up to their customers as they and their competitors create new modes of customer interaction. Underpinning these changes are vast quantities of customer data as customers flood digital channels and the social sphere.

The informed retailer must now understand what their priorities are and what they should be for the future. To better understand this, Tata Consultancy Services (TCS) and Oracle independently launched CX-focused surveys to uncover what retailing leadership found important today. By comparing the results of these two studies together, we can further discover new insights about the industry. Click here to download this informative white paper.

8 Strategies for Putting Customers at the Core of Your Business (Forbes)

In this Forbes article, read how companies can become more successful at placing customers in the center of their business...

At Oracle we’ve been on a 10-year enterprise-wide journey toward greater customer-centricity—and that has required a change in our culture. What’s your journey’s story towards focusing more on your customers?

Wednesday Oct 30, 2013

Chiro One's Success with Oracle Sales Cloud

"As we strive to be a world-class company for our patients we needed to align with a company like Oracle who also is a world-class brand," says Roger Gold, National Director of Customer Engagement. Chiro One Wellness Centers is a national healthcare provider. It plans to grow to 1000 offices across the globe by 2020 and Oracle Sales Cloud will make that possible.

Watch the 4'33 YouTube video featuring Chiro One success with Oracle Sales Cloud

Friday Oct 25, 2013

Want to Learn More About Marketing Automation? Start the Conversation

Are you considering marketing automation?

Well, you should be! If you're not investing your budget in modern marketing tools that deliver ROI like marketing automation, at least do yourself a favor and see how it works. Check out this fun video experience to create your own marketing adventure, and learn a thing or two along the way!

Siebel Webinar Series for customers and partners

Have you got questions about the Siebel product roadmap?  Or what we are delivering in the areas of Social/Mobile/Big Data/Cloud in a Siebel project context?

If yes, then you are welcome to attend the Siebel Webinar Series.  These are monthly webcasts on a variety of topics related to Siebel that are geared towards business users.  The next webinar is November 21st at 8:30 AM PST entitled “Get Social with Siebel”.  You can register here.

Once registered, you can also view replays of previous webinars:

· Siebel: Solving the Next Generation of Business Challenges

· Expand User Experiences with Siebel Open UI

· Delight Customers with Siebel Service Applications

· Get Mobile with Siebel

Customers speak about Oracle Sales Cloud

In this 3'25 YouTube video, different customers openly speak about their Oracle Sales Cloud (Fusion CRM SaaS) project.

Worth watching!

Wednesday Oct 23, 2013

Oracle Buys BigMachines - Adds Leading Configure, Price and Quote (CPQ) Cloud to the Oracle Cloud to Enable Smarter Selling

News Facts

  • Oracle today announced that it has entered into an agreement to acquire BigMachines, a leading cloud-based Configure, Price and Quote (CPQ) solution provider.
  • BigMachines’ CPQ Cloud accelerates the conversion of sales opportunities into revenue by automating the sales order process with guided selling, dynamic pricing, and an easy-to-use workflow approval process, accessible anywhere, on any device.
  • Companies that use sales automation technology often rely on manual, cumbersome and disconnected processes to convert opportunities into orders. This creates errors, adds costs, delays revenue, and degrades the customer experience.
  • BigMachines’ CPQ cloud extends sales automation to include the creation of an optimal quote, which enables sales personnel to easily configure and price complex products, select the best options, promotions and deal terms, and include up sell and renewals, all using automated workflows.
  • In combination with Oracle’s enterprise-grade cloud solutions, including Marketing, Sales, Social, Commerce and Service Clouds, Oracle and BigMachines will create an end-to-end smarter selling cloud solution so sales personnel are more productive, customers are more satisfied, and companies grow revenue faster.
More information on this announcement can be found at

Supporting Quotes

“The fundamental goals of smarter selling are to provide sales teams with the information, access, and insights they need to maximize revenue opportunities and execute on all phases of the sales cycle,” said Thomas Kurian, Executive Vice President, Oracle Development. “By adding BigMachines’ CPQ Cloud to the Oracle Cloud, companies will be able to drive more revenue and increase customer satisfaction with a seamlessly integrated process across marketing and sales, pricing and quoting, and fulfillment and service.”

“BigMachines has developed leading CPQ solutions that serve companies of all sizes across multiple industries,” said David Bonnette, BigMachines’ CEO. “Together with Oracle, we expect to provide a complete cloud solution to manage sales processes and deliver exceptional customer experiences.”

Supporting Resources

Oracle Buys Compendium - Adds Leading Content Marketing Platform to Oracle Eloqua Marketing Cloud

News Facts

  • Oracle today announced that it has acquired Compendium, a cloud-based content marketing provider that helps companies plan, produce and deliver engaging content across multiple channels throughout their customers’ lifecycle.
  • Compendium’s data-driven approach aligns relevant content with customer data and profiles to help companies more effectively attract prospects, engage buyers, accelerate conversion of prospects to opportunities, increase adoption, and drive revenue growth.
  • Compendium’s innovative solution complements Oracle’s industry leading Eloqua Marketing Cloud which is a part of Oracle’s comprehensive Customer Experience solution.
  • The combination of Oracle Eloqua Marketing Cloud with Compendium is expected to enable modern marketers to align persona-based content to customers’ digital body language to increase “top-of-funnel” customer engagement, improve the quality of sales leads, realize the highest return on their marketing investment, and increase customer loyalty.
More information on this announcement can be found at

Supporting Quotes

“As customers increasingly access information through online and mobile channels, the buying process is shifting from sales-driven to marketing-driven. Now, more than ever, marketers are challenged to deliver relevant and engaging content across multiple channels and throughout the customer lifecycle,” said Thomas Kurian, Executive Vice President, Oracle Development. “By adding Compendium’s content marketing platform to Oracle Eloqua Marketing Cloud, customers will be able to capture more prospects, improve the customer experience and drive top line revenue.”

“Oracle Eloqua Marketing Cloud is uniquely positioned to capture a prospect’s digital body language to help companies know each buyer’s demographics, behaviors and influencers,” said Chris Baggott, Compendium CEO. “By combining this buyer profile with Compendium’s data-driven content marketing platform, marketers will be able to deliver the right content, to the right individual across the right channel at the right time. We are very excited to now be a part of the industry’s most complete marketing cloud solution, giving us a global stage to deliver innovative content marketing solutions.”

Supporting Resources

Cognizant: commited in Oracle Fusion Applications and Oracle Cloud

Cognizant is a Global System Integrator strongly committed in Oracle Fusion Applications and Oracle Cloud, offering fixed scope implementation.

In this short video, you can learn more about Cognizant strategy, experience and offerings

Cognizant is Platinum Partner specialized in several Oracle Fusion Cloud Service areas

Friday Oct 18, 2013

Steltix (NL) is live on Oracle Sales Cloud

Steltix (NL) uses Oracle Sales Cloud (Oracle Fusion CRM in the Oracle Cloud) to improve the business performance of customers and to reduce costs and minimize risks.

If you read Dutch, I encourage you reading the press release here!

EMEA Oracle Days 2013 Are Coming!

Following the success of 2012, Oracle Days will again be hosted across EMEA this October and November: schedule here

By attending an Oracle Day, you and your customers can:

  • Hear the new announcements from Oracle OpenWorld
  • See customer case studies, like BT and NAB,  showing innovation in practice during the Oracle Story keynote
  • Discuss key issues for business and IT executives in cloud, mobile, social, big data, The Internet of Things
  • Network with peers who are facing the same challenges
  • Meet Oracle experts and watch live demos of new products
Watch the Oracle Day 2013 video on

Thursday Oct 17, 2013

Sell More, Know More, Grow More with Oracle Sales Cloud - Webcast Oct 22nd

Today’s sales reps spend 78 percent of their time searching for information and only 22 percent selling. This inefficiency is costing you, your reps, and every prospect that stands to benefit from your products. 

Join Oracle’s Thomas Kurian and Doug Clemmans as they explain:

• How today’s sales processes have rendered many CRM systems obsolete

• The secrets to smarter selling, leveraging mobile, social, and big data

• How Oracle Sales Cloud enables smarter selling—as proven by Oracle’s own implementation of the solution

Oracle experts will demo Oracle Sales Cloud to show you smarter selling in action. With Oracle Sales Cloud, reps sell more, managers know more, and companies grow more. 

Date: Tuesday, October 22, 2013

Time: 18.00 CEST / 05.00 pm BST

Free of Charge - Register here

Oracle Partner Specialists – Sell & Deliver High Value Products to Customers

Do you want to know where to find useful information about partner training and other activities to complete Oracle Specialization available in the country you are personally based?

Go to the EMEA partner enablement blog and read latest information regarding training opportunities ready to join for Cloud Services, Applications, Business Intelligence, Middleware, Database 12c, Engineered System as well as Server & Storage.

Recently, we announced new TestFest events in France, which you can join to pass your own Implementation Assessment within the Specialization category you have already chosen. To find out where and when the next TestFest close to your location will take place, please contact or watch out for further announcements of TestFest events in your home country.

Turnback to the EMEA Partner Enablement Blog from time to time to update your own Specialization and join the latest training for Sales, Presales or Implementation Specialists:

Oracle Sales Cloud Demo environments for partners

We are happy to inform our EMEA based CRM & CX partners that a new process for partners to get an access to the Oracle Sales Cloud (Fusion CRM SaaS) demo environment is in place. 

If you are interested to take benefit of it, please send a short eMail to 

This offer - subject to final approval - is limited to EMEA based partners who have certified at least one sales and one presales on Oracle Sales Cloud.

Wednesday Oct 16, 2013

Deloitte 2013 Global Contact Center Survey

"77% of contact centers expect to maintain or grow in size in the next 12-24 months."

This is one of the findings of Deloitte's 2013 Global Contact Center Survey in which there are plenty of great business opportunities for all smart CX consultants and integrators using Oracle Service solutions.



« October 2013 »