Monday Sep 16, 2013

Managing the Complete Customer Journey - An Harvard Business Review Webinar

Many companies recognize the importance of customer experience and emphasize a few select “customer touchpoints.”

Join HBR for a free webinar on September 17th as co-authors, Alex Rawson, Ewan Duncan, and Conor Jones, share insights about the importance of managing the entire customer experience. See program and register here

The truth about the Oracle - Salesforce.com agreement: read this Gartner report!

There have been numerous questions and rumours - not to say fuzz - about the recent Oracle agreement with Salesforce.com, which was including statements regarding the usage by Salesforce.com of Oracle products, as well as the limited usage by Oracle of some Salesforce.com products, especially in support of the recent acquisition of Eloqua.

A recent report by Gartner Group is claryfing all these questions and highlight the low impact of this agreement on existing customers or customers evaluating the respective CRM SaaS solutions, confirming the Oracle strategy around Oracle Sales Cloud which is now on par with (and even ahead of) market's leaders in terms of architecture and functionality.

 

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