Thursday May 30, 2013

Oracle’s application strategy is focused on customer choice and the cloud

In an interview with Aaron Lazenby for Profit, Applications Development EVP Steve Miranda said that buying “best-in-class application services has helped us establish a strong presence in the cloud space.” Through the acquisitions we gained talented people, good ideas, and experience that “really bolstered our development efforts” and helped us learn how to manage our customers’ needs in terms of cloud deployments, upgrades and service level agreements.

Oracle’s strategic acquisitions of RightNow, Taleo, Eloqua, and other enterprise cloud applications have strengthened the company’s cloud-based offering, which includes a platform-as-a-service component, infrastructure as a service, database as a service, and a set of integrated application services. Oracle Cloud Application Services include solutions for talent management, customer experience, human capital management, enterprise resource planning (ERP), and more.

“Unquestionably, we have the broadest cloud-based set of applications,” says Steve Miranda, executive vice president of application development at Oracle. Here Miranda talks to Profit about Oracle’s application strategy, what’s coming next, and how customers—including on-premises solution customers—benefit from the recent cloud acquisitions.

Read the full article, featuring Steve Miranda's interview here

Oracle Is Leading the E-Commerce Race

Gartner’s Magic Quadrant report shows IBM, Oracle and hybris as leaders in the e-commerce space for 2013.

Anthony Myers in CMS Wire says, “Gartner considers the e-commerce space to still be dominated by the same leaders named in its last Magic Quadrant report” in 2011.

Forrester agreed with Gartner’s assessment of the leaders in its latest e-commerce Wave from 2012.

“Oracle made the leader quadrant on its strength of being used across many industries, having advanced features like coupon tracking and serialized coupon codes and its ability to integrate with Siebel systems,”

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